Data - even in an AI world, it still comes back to data...

Sometimes the opening of an article is so well written it doesn’t need any editing - so here it is:

“It’s tempting to think AI models can hack their way to the best solution possible, no matter how basic the input we give.

But feeding clean first-party data to AI models is an absolute prerequisite to ensuring that the output is on-brand and accurate.”

Great 3 minute read from Hugo Loriot at AdExchanger here on the importance of having the right data when dealing with AI. Otherwise you’re on dodgy ground from the very beginning…